Subway

The story begins in Bridgeport, Connecticut, USA during the summer of 1965. Fred DeLuca, an ambitious 17-year-old high school graduate, was looking for a way to make enough money to pay for his university tuition. The solution came at a backyard barbecue during a conversation with a family friend, Dr. Peter Buck. Dr. Buck suggested to Fred that he open a submarine sandwich shop – having seen a sandwich shop in his hometown experience huge success. With a $1,000 loan from Dr. Buck, the partnership was formed and Pete’s Super Submarines opened in August 1965. The first year was a challenge and a learning experience for the young entrepreneurs. They opened their second location a year later and quickly realised that marketing and visibility were going to be key factors in the success of the business – the third outlet was in a highly visible location and it’s still serving sandwiches today. The name was shortened from Pete’s Super Submarines to SUBWAY® and the familiar bright yellow logo was introduced.